The Complete Digital Marketing Course

The Complete Digital Marketing Course” will help you to become an expert Digital Marketer and Social Media Expert.
What you’ll learn
  • Market Research
  • Set Up a Website
  • Search Engine Optimization
  • App Marketing

Course Content

  1. Introduction
  • Welcome!
  • Digital Marketing Demystified in 5 Mins!
  • 5 Best Digital Marketing Tools to Grow a Business
  1. Market Research
  • Market Research Intro
  • How to Set Up a Market Research Survey with Google Forms
  • How to Get Responses to Your Survey
  • How to Analyse Your Survey Results
  • How to Get Valuable Feedback Without Sending a Survey
  1. Set Up a Website
  • Build This Site in Less Than 1 Hour
  • Why Use WordPress vs. Wix, Weebly etc
  • How to Get a Free Domain & 60% Off BlueHost
  • How to Add Pages, Post, Menus & Widgets
  • How to Add a Premium WordPress Theme
  • How to Improve Your WordPress Security with Plugins
  • How to Activate Your Free SSL Certificate in 1 Click!
  • How to Set Up Email Addresses for Your Business
  1. Email Marketing
  • Why Market Your Business with Email
  • Mailchimp Account Setup
  • Add Opt-Ins & Pop Ups to Your Website for Free
  • Collect Emails Without a Website
  • Create an Email Campaign with Mailchimp
  • Write Email Subject Lines That Get Opened
  • Email Marketing Analytics
  1. Copywriting
  • Introduction to Copywriting
  • What is Copywriting & Why is it Important
  • How to Write For Your Buyer Persona
  • Attention – Headlines are Eighty Cents of the Dollar
  • 11 Tips to Write Magnetic Headlines
  • A.I.D.A – Interest, Desire & Action
  • Assignment – Copywriting
  1. Search Engine Optimization (SEO)
  • Introduction to SEO
  • An Overview of SEO
  • 5 SEO Metrics to Measure SEO Performance
  • How to SEO Optimise Your Homepage
  • How to Verify Your Website in The Google Search Console
  • How to Take the Google Mobile Friendly Test
  • How to Do Keyword Research Steps & Strategy
  • How to Quickly Brainstorm 1000’s of Keyword Ideas
  • How to Narrow Down Your Keyword List using Google Keyword Planner
  • How to Assess Keyword Competition & Choose Target Keywords
  • How to Write Title Tags Search Engines Love
  • How to Skyrocket Clickthrough Rate with Meta Descriptions
  • How to Appear in the Google Image Search Results
  • Copy Optimization Headings Tags, Outgoing & Internal Links etc.
  • The Types of Backlinks That Really Matter and How to Get Them
  • How to Maximise Links for Your SEO Campaigns
  • How to Create Content That Generates Links & Social Shares on Autopilot
  • How to Leverage Authority Websites and Top of the Search Results
  • Student Q&A #1
  • Student Q&A #2
  • Local SEO How to Rank Your Local Business in Google
  • Assignment – SEO
  1. YouTube Marketing
  • YouTube Marketing Overview
  • YouTube Marketing Strategy
  • YouTube Competitor Analysis
  • YouTube Keyword Research
  • YouTube Account Setup
  • YouTube Account Optimisation
  • YouTube Banner
  • YouTube Channel Tags
  • YouTube SEO
  • Enable Custom Thumbnails
  • YouTube Thumbnails
  • YouTube Cards
  • YouTube Comments
  • Manage Multiple YouTube Accounts
  • YouTube Monetisation
  • YouTube VidIQ (Free Tool)
  • YouTube – Increase Subscribers by 400%
  • YouTube Ads
  • YouTube Analytics
  1. Facebook Marketing
  • Why Market Your Business on Facebook
  • Facebook Page Setup
  • Facebook Icon
  • Facebook Cover Image
  • Facebook Page Description
  • Facebook – What to Post
  • 8 Tactics To Get Your First Page Likes
  • Secret Way to Boost Page Likes
  • Facebook Competitions
  • Facebook Groups
  • Facebook Live
  • Manage Multiple Facebook Pages
  • Facebook Comments & Reviews
  • Facebook Insights
  1. Twitter Marketing
  • Twitter Marketing – What You Will Learn
  • Twitter Profile Setup
  • Twitter Accounts to Follow
  • Twitter Profile Optimisation
  • Twitter Features
  • Twitter – What to Post
  • Twitter Followers
  • Twitter Hashtags
  • Twitter Polls
  • Pinned Tweets
  • Twitter Customer Acquisition
  • Twitter @Mention Influencers
  • Twitter on Your Website
  • Twitter Analytics
  1. Quora Marketing
  • Why Market Your Business on Quora
  • Quora Marketing Strategy
  • Quora Account Setup
  • Quora Account Optimisation
  • Build a List of Questions to Answer
  • Format Your Answers for Maximum Clicks
  • Quora Promotion
  • Find Blog Post Ideas with Quora
  • Quora Business Page Setup
  • Quora Analytics
  1. Google Ads
  • Why Market Your Business with Google Ads
  • How Google Ads Works
  • Analyze Your PPC Competition
  • Google Ads Account Setup
  • Select the Right Campaign Type
  • Determine Bids & Budgets
  • Target Your Audience
  • Advanced Campaign Settings
  • Choose Profitable Keywords
  • Write Ads That Grab Attention
  1. Google Analytics
  • Google Analytics – What Will You Learn
  • Google Analytics Resources
  • Google Analytics Account Setup
  • Install Tracking Code
  • Add Backup Views
  • Add Filters to Remove Internal Traffic
  • Navigating Google Analytics
  • Reporting Tools for Analysis
  • Analyze Real Time Reports
  • Analyze Audience Reports
  • Analyze Acquisition Reports
  • Analyze Behaviour Reports
  • Analyse With Segments
  • Track Marketing Campaigns
  • Configure Goals
  • Link Adwords
  • Remove Spam Traffic
  • Manage Multiple Google Analytics Accounts
  • Set Up Custom Alerts
  • Analytics Intelligence
  1. Instagram Marketing
  • Instagram Business Account Setup
  • Follow These Instagram Accounts
  • Instagram Profile Image
  • Instagram Bio
  • Instagram Content Creation
  • Instagram Reposting
  • Instagram Followers Hack
  • Instagram Hashtags
  • Instagram Stories
  • Instagram Followers Tool (Free)
  • Instagram @Mention Influencers
  • Instagram Spam
  • Instagram Analytics
  • Shopping on Instagram (New Feature)
  1. Pinterest Marketing
  • Why Market Your Business on Pinterest
  • Pinterest Account Setup
  • Pinterest Accounts to Follow
  • Pinterest Account Optimisation
  • Pinterest Account Verification
  • Pinterest Boards
  • Pinterest Followers
  • Pinterest Chrome Extension (Free)
  • Pinterest Graphics
  1. LinkedIn Marketing
  • Linkedin Account Setup & Optimisation
  • Linkedin Connections Hack
  • Linkedin InMail Hack
  • Linkedin Viral Posts
  • Linkedin Blog Traffic
  • Linkedin Groups
  • Linkedin Company Page Setup
  • Linkedin Ad Credits ($50 Free)
  1. Facebook Ads
  • 7 Keys to Facebook Advertising Success
  • Facebook Success Stories
  • How to Set Up An Advertising Account
  • Boost Posts vs. Ads Create Tool vs. Power Editior
  • Key Ad Policies (Facebook & Instagram)
  • Facebook Ad Structure
  • Create Your First Ad – Choose a Campaign Objective
  • Targeting by Location & Demographics
  • Targeting By Interests
  • Targeting By Behaviours & Connection
  • Ad Placements
  • Budgets
  • Ad Creative
  • Tips to Write a Winning Ad
  • Place Ad Order
  • Key Advertising Terms
  • Ad Reporting
  • How to View Your Billing Summary
  • Facebook Pixel
  • Website Custom Audiences
  • Email List Custom Audience
  • Page Engagement Custom Audiences
  • Video Views Custom Audience
  • Lookalike Audiences
  • Page Likes With Custom Audiences
  • Video Ads
  • Lead Ads
  • Instagram Ads
  • Dynamic Ads For Ecommerce
  • Collection Ads for Ecommerce
  • Canvas Ads
  • Offer Claim Ads
  • Local Awareness Ads
  • Event Response Ads
  • Power Editor
  • Easy Split Testing with Power Editor
  • Bulk Manage with Power Editor
  • Business Manager
  • Business Manager – Roles & Permissions
  • Custom Conversions and Standard Events
  • Facebook Marketing Partners (FMP’s)
  • How to Start a Facebook Ads Business
  1. App Marketing
  • App Store Market Research
  • Facebook Ads App Install & Enggagement Ads
  • Google Ads App Install & Engagement Ads
  1. Conclusion
  • You’ve Done It! …12 Key Takeaways from This Course

 

 

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