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About this course
Sales Psychology is the study of understanding how human behavior and decision-making influence buying choices. In this module, you’ll learn the key psychological triggers that drive sales, including reciprocity (giving to receive), curiosity (sparking interest to engage prospects), scarcity (creating urgency), and social proof (leveraging trust through testimonials and reviews).
You’ll also explore The 3 Boxes framework, a proven strategy to structure your sales approach effectively, influence customer decisions, and boost conversions. By the end of this module, you’ll have actionable insights to craft persuasive offers, connect with your audience emotionally, and enhance your overall sales performance.
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Learn how giving value first encourages prospects to take action.
Discover ways to spark interest and keep potential customers engaged.
Understand how creating urgency motivates quicker buying decisions.
Use testimonials, reviews, and endorsements to build trust and credibility.
